Bloom Hearing Specialists UK

The challenge

Bloom Hearing Specialists, a major UK hearing care retail brand, had been relying heavily on outsourced lead generation — purchasing leads from third-party providers with limited control over quality, cost, or volume. The model was expensive, opaque, and increasingly unreliable. As competition for hearing care leads intensified across the UK, the cost per acquisition was rising while lead quality was declining.

Bloom needed to fundamentally shift their acquisition model: build a complete, in-house lead generation capability that would give them direct control over their pipeline, reduce dependency on third parties, and create a sustainable cost advantage.

Our approach

We were engaged to design, build, and operate the entire paid digital acquisition function from scratch.

Channel strategy and media buying. We built a multi-channel paid media programme spanning Google Ads (Search, Performance Max), Meta (lead forms and website conversion campaigns), Taboola native advertising, and targeted email campaigns. Each channel was optimised for a specific stage of the funnel, with budgets allocated dynamically based on performance data.

Landing pages and conversion rate optimisation. We designed and built a suite of Unbounce landing pages with multi-step forms, optimised through continuous A/B testing. Form completion rates improved significantly through iterative UX refinements — reducing fields where possible, introducing progress indicators, and testing variations in messaging and layout.

Tracking and measurement infrastructure. We implemented server-side Google Tag Manager, GA4 with enhanced conversions, and offline conversion imports to close the loop between ad click and in-store appointment. This gave Bloom — and our optimisation algorithms — a true picture of which campaigns were driving real patients, not just form fills.

Lead processing and CRM integration. We worked with Bloom’s internal teams to optimise the speed-to-contact process, implement lead scoring, and build automated routing so that leads reached the right store within minutes of submission. We built Power BI dashboards that gave both marketing and operations teams real-time visibility into the full funnel.

Reporting and optimisation. Weekly and monthly reporting through Power BI, with lead-level attribution connecting ad spend to booked appointments and revenue. This data fed directly back into our bidding and budget allocation decisions.

Results

Over 24 months, the programme delivered:

• 400% ROI — measured on total programme cost (media + management) against attributed revenue
• 30,000+ leads generated — across all paid channels
• 22% reduction in cost per lead — year-on-year, through continuous optimisation
• 90% of leads moved from outsourced to internal — transforming Bloom’s dependency on third-party providers
• Real-time reporting — full-funnel visibility from impression to in-store appointment

Stack

• Media: Google Ads, Meta Ads, Taboola
• Landing pages: Unbounce (multi-step forms, A/B testing)
• Tracking: Server-side GTM, GA4, Enhanced Conversions, Offline Conversion Imports
• Reporting: Power BI, Supermetrics
• CRM: Lead routing and scoring integration