About Hubgen
A specialist agency,
built for one discipline
Hubgen exists to do one thing well: turn paid media spend into qualified customers for large, ambitious companies. No sidelines, no distractions.
Who we are
Hubgen is a specialist digital lead generation agency founded in 2020, based in Exeter, UK. We operate as a senior collective — a tight team of experienced practitioners who plan, build, run, and optimise paid digital customer acquisition programmes.
We are not a full-service digital agency. We don't do SEO, social media management, brand campaigns, or website redesigns. All we do is paid customer acquisition — from the first ad impression through to the offline sale. That singular focus is the reason our clients hire us and the reason they stay.
Every engagement is led by senior people who do the actual work. No account managers relaying messages. No junior staff learning on your budget. The people in the strategy meetings are the same people in the ad platforms.
What we believe
Data over opinions
Every recommendation we make is grounded in measurable performance data. We track through the full funnel — not just clicks and form fills, but appointment rates, show rates, and revenue. Opinions are cheap. We prefer evidence.
Full-funnel thinking
A lead is only as valuable as the revenue it generates. We optimise the entire acquisition chain — from ad creative and landing page through to lead processing, speed-to-contact, and sales conversion. Fixing one stage in isolation is rarely enough.
Enterprise discipline
Large organisations need rigour: structured reporting, clear governance, cross-market consistency, and proper change management. We bring the operational discipline that enterprise programmes demand, without the bureaucracy that slows them down.
Specialist depth over generalist breadth
We chose to be narrow so we could be deep. Our team understands the mechanics of lead generation at a level that generalist agencies simply cannot match — because they're spreading their attention across a dozen different disciplines.
How we work
Direct and senior-led
You work directly with the people doing the work. Our team is senior by design — no layers of account management, no graduate trainees cutting their teeth on your campaigns. When you have a question, you get an answer from someone who was in the platform that morning.
Embedded in your team
We don't operate at arm's length. We join your Slack channels, attend your internal meetings, and work alongside your marketing and sales teams. Our best results come from genuine integration — understanding your business well enough to act like an internal team with external perspective.
Never "set and forget"
Paid acquisition requires constant, deliberate attention. We manage campaigns hands-on, every day — adjusting bids, testing creative, refining audiences, monitoring quality. The compounding gains come from hundreds of small, informed decisions, not from setting up a campaign and walking away.
Where we've made a difference
We work with large organisations where lead generation is a core commercial function — not a side project.
Our longest-standing client relationship is with a global enterprise hearing care group. We've managed their paid lead generation across 7+ markets and multiple retail brands, including Bloom Hearing Specialists, Widex, HearUSA, HearCanada, and The Outside Clinic.
That programme spans Google, Meta, Microsoft, and native advertising platforms, with multi-step landing pages, server-side tracking, offline conversion imports, and CRM integration — the full acquisition infrastructure, built and run by our team.
We've also worked with Leads 2 Trade, one of the UK's largest home improvement lead generation businesses, applying the same rigour to high-volume, margin-sensitive acquisition.
Enterprise client
Global hearing care group
Multi-market enterprise hearing care manufacturer
Markets
7+ countries
UK, US, Canada, and across Europe
Brands managed
5+ retail brands
Bloom, Widex, HearUSA, HearCanada, Outside Clinic
Who we're not for
We'd rather be upfront about fit than waste your time.
Small and early-stage businesses
Our approach is built for organisations with established products, existing sales infrastructure, and the budget to invest properly in acquisition. If you're pre-product-market-fit or spending under £5k a month on media, we're not the right agency for you yet.
Low-floor retainers
We keep our client roster small so that every account gets senior attention. That means we don't take on engagements below a certain threshold. If you need a low-cost option to "just run some ads," there are better-suited agencies for that.
Direct competitors of existing clients
We won't work with two companies competing in the same vertical and geography. The insight we build for one client shouldn't benefit their competitor. It's a straightforward conflict-of-interest policy, and we don't make exceptions.
Think we might be a good fit?
We take on a small number of new clients each year. If you're spending serious money on paid media and want a specialist agency that operates at your level, let's have a conversation.