From plateaued spend to the brand's largest-ever lead quarter.
We inherited a Meta account that was stable but stalled, and a landing-page stack that hadn't moved in eighteen months. Over nine quarters we rebuilt the funnel — creative, tracking, pages, lead routing — without a headcount change.
38%
Reduction in cost-per-qualified-lead, 2023 → 2025.
+312%
Qualified pipeline YoY, Q4 2024 vs. Q4 2023.
98%
CAPI match rate held for 14 consecutive months.